She’s Not Your Mother’s Barbie!



Image via Mattel

This has been an impressive year for Women, and Mattel’s Barbie agrees.  During Women’s History Month, and ahead of International Women’s Day on March 8th, Mattel unveiled 17 new Barbies.

Amelia Earhart (pilot), Frida Kahlo (artist), Katherine Johnson (NASA mathematician)

In a press release this week, Mattel announced that they will be honoring modern-day role models who have broken boundaries in their fields, and historical figures from our past.  These will be one-of-a-kind dolls made in their likeness and will include the following 14 modern-day women….

    • Patty Jenkins, Filmmaker, USA – The first woman in history to helm a film with a budget in excess of 100 million dollars for WONDER WOMAN, which broke the record for Biggest Grossing Live-Action Film Directed by a Woman – domestic and worldwide
    • Chloe Kim, Snowboarding Champion, USAA first generation Asian-American snowboarding champion and the youngest woman to win a gold medal in snowboarding at the 2018 winter games at age 17
    • Bindi Irwin, Conservationist, Australia – International award-winning wildlife conservationist and celebrity who inherited her father’s passion for wildlife and is dedicated to inspiring the next generation to make a difference in the world
    • Nicola Adams, Boxing Champion, UK – Two-time gold medalist who is Great Britain’smost successful female boxer of all time and is the only female boxer in the history of the sport to have held all four amateur titles
    • Çağla Kubat, Windsurfer, Turkey – Champion windsurfer and member of the Fenerbahçe sailing and windsurfing team who founded her own windsurfing school for young surfers
    • Hélène Darroze, World-Renowned Chef, France – Inspirational fourth-generation French chef with three restaurants and two Michelin stars
    • Hui Ruoqi, Volleyball Champion, China – Fifteenth Captain of the Chinese women’s national volleyball team who also won gold in the 2016 summer games
    • Leyla Piedayesh, Designer and Entrepreneur, Germany – Iranian immigrant and founder of fashion label lala Berlin that incorporates urban-cool and elegant-chic elements in its high-quality knitwear
    • Lorena Ochoa, Professional Golfer, Mexico – Athlete, mother, entrepreneur and unbreakable promoter of golf in Mexico
    • Martyna Wojciechowska, Journalist, Poland – TV presenter, magazine editor, author, director and the second Polish woman to conquer the Seven Summits
    • Sara Gama, Soccer Player, Italy – Captain of Juventus and Italian national soccer team, member of the Federal Board and President of Commission for the development of women’s soccer
    • Xiaotong Guan, Actress and Philanthropist, China – Ambassador for “World Life Day,” a joint campaign by the United Nations Environment Program, International Fund for Animal Welfare and The Nature Conservancy, and known as the “Nation’s Daughter” in China
    • Yuan Tan, Prima Ballerina, China – Prima ballerina and principal dancer at the San Francisco Ballet and guest principal dancer at the Hong Kong Ballet
    • Vicky Martin Berrocal, Entrepreneur and Fashion Designer, Spain – Leads the creative direction of Victoria company with collections that include festive costumes, flamenco dresses, gowns, handbags and jewelry.
Barbie Global Role Models include: Vicky Martin Berrocal, Xiaotong Guan, Bindi Irwin, Sara Gama, Chloe Kim, Martyna Wojciechowska, Nicola Adams OBE, Yuan Yuan Tan, Patty Jenkins, HÈlËne Darroze, Hui Ruoqi, and Leyla Piedayesh (PRNewsfoto/Mattel)

In addition, Mattel pays homage to historical figures with The Inspiring Women Series.  “These historical dolls come with educational information about the contributions each woman made to society and their respective fields. The first three dolls in this series are:

  • Amelia Earhart – First female aviator to fly across the Atlantic Ocean, courageously challenging the conventions of the times by breaking and setting aviation records
  • Frida Kahlo – Artist who gained recognition for her unique style and perspective, and became a celebrated artist, activist and symbol of strength
  • Katherine Johnson –  Pioneer in mathematics who broke through barriers of race and gender, and joined a pool of women hired by NASA to work as ‘human computers’ to calculate the trajectory of the first American-manned flight into space.

Barbie is sparking a global call to action by asking fans to tag and share the female role models that inspire them, using #MoreRoleModels on social media. Follow on Facebook.

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