My New York, A year-long campaign, will celebrate the 50th Anniversary of New York Magazine with 50 New York Covers: A Public Art Project.
This year-long campaign will kick-off featuring 50 renowned artists including Mel Bochner, John Giorno, Alex Katz, Barbara Kruger, Marilyn Minter, Yoko Ono, Rob Pruitt, and Hank Willis Thomas, who have created specifically designed New York Magazine covers that will visually tell their own New York Story, and be the first to be unveiled in 25 locations on January 22, 2018.
The additional covers unveiled throughout the year will include Maurizio Cattelan, Kerry James Marshall, Rirkrit Tiravanjia, Will Cotton and Nina Chanel Abney.
The covers will be displayed in a variety of formats and sizes in neighborhoods throughout all five boroughs, and continue through October, 2018, at which time all 50 New York Covers will be in a gallery exhibit in the Fall.
My New York will also include intimate performances, surprise appearances, headline shows, pop-ups, curated public art, music, comedy, film, lamp-post banners, and food. New York will partner with leading institutions including Friends of the High Line, Smorgasburg, Frieze Art Fair, Swiss Institute of Contemporary Art New York, The Public Theater, Mayor’s Office of Media & Entertainment, TriBeca Art + Culture Night, and Business Improvement Districts including Bryant Park Corporation, Chinatown Partnership, the Dumbo Improvement District, and North Flatbush Avenue BID.
A history of New York’s first 50 years can be found in Highbrow, Lowbrow, Brilliant, Despicable: 50 Years of New York, curated by The Editors of New York Magazine and published by Simon and Schuster in fall 2017.
Looking forward to this year-long, New York Magazine celebration.