Japan Village Unveils Massive Second-Floor Expansion ‘The Loft’ at Industry City




Industry City’s Japan Village, a sprawling hub of Japanese cuisine, has today announced a massive second-floor upward expansion of its current location. Dubbed ‘The Loft’ at Japan Village, the new retail concept looks to further celebrate the strong Japanese community in Brooklyn, inviting visitors to experience Japanese culture and products first-hand.

Image courtesy The Loft at Japan Village

Utilizing approximately 20,000 square feet above the existing 20,000-square-foot Japanese food hall–which includes a food hall, grocery store, marketplace, restaurant, cocktail bar and more–The Loft serves as a center for exploring the theme of Japanese art, beauty, culture and lifestyle.

Image courtesy The Loft at Japan Village

“The concept for the food hall at Japan Village was inspired by the country’s famous markets and the buzzing energy of arcades,” said Jim Somoza, Managing Director of Industry City. “The Loft beautifully balances the ground floor offering, curated to highlight the diversity of craft among the regions and prefectures of Japan.”

“Since the opening of Japan Village, we have aimed to create a culture of ‘omotenashi,’ the Japanese approach to great hospitality and a mutual respect for our guests,” remarks co-owner Erina Yoshida. “Our expansion in Industry City with The Loft is an exciting new way to support Japanese makers, lift up our community, and celebrate Japanese culture in a way that is welcoming to all.”

The Loft houses both local and international Japanese brands, offering a wide variety of goods and services, many of which, are only available in Japan. Visitors can peruse both long-term and rotating vendors including:

Image courtesy The Loft at Japan Village

Daiso – Daiso is a large Japanese franchise founded in Japan, known internationally for its quality, reasonably priced items. The store carries a range of over 100,000 products–many of which are extremely affordable and popular–consisting largely of Japanese snacks, beverages, beauty supplies, kitchenware, stationery items, and much more.

BookOff – BookOff is Japan’s largest chain of used bookstores offering a wide range of anime-related products. Merchandise includes manga, novels, CDs, DVDs, video games, figures, apparel, and accessories.

Setomonoya – Japanese pottery is one of the oldest Japanese crafts and art forms. Setomonoya at The Loft offers a wide range of Japanese ceramics and porcelain goods, such as teapots, teacups, and bowls, each uniquely handmade with passion and care.

Chashitsu – Chashitsu offers guests an authentic Japanese tea ceremony experience, which includes the ritualistic preparation, serving, and drinking of tea representing harmony, respect, purity, and tranquility.

Image courtesy The Loft at Japan Village

Beauty at The Loft – Beauty at The Loft aims to introduce and highlight natural Japanese beauty products to the community, educating the New York beauty market on the benefits of Japanese cosmetics, skincare, body care, and hair care products. Beauty at The Loft provides in-house nail and lash services by professional Japanese cosmetologists.

In addition to these vendors and experiences, The Loft will continue to evolve and grow to include Japanese fabrics, educational classes, and more.

The Loft is located on the 2nd floor of Japan Village at 934 3rd Avenue in Brooklyn, NY and is open Monday – Sunday from 11 AM – 7 PM. Daiso will operate Monday – Sunday from 11 AM – 9 PM.