Mathias Gmachl’s Massive Luminous Whale ‘Echoes’ on Broadway in The Garment District

 

 

 

Alexandre Ayer / @DiversityPics for the Garment District Alliance

A monumental, majestic steel whale will grace Broadway in the heart of Midtown Manhattan in the Garment District, as the Garment District Alliance will unveil its latest interactive public art display titled Echoes – A Voice from Uncharted Waters on Thursday (9/14). With its captivating sound and light effects, the 55-foot-long installation invites viewers to reflect on the impact of everyday activities on nature and the environment. Located on the Broadway plazas in the Garment District between 38th and 39th Streets, Echoes – A Voice from Unchartered Waters is free and will be available to the public through November 13.

Alexandre Ayer / @DiversityPics for the Garment District Alliance

Created by artist, designer and researcher Mathias Gmachl, Echoes – A Voice from Uncharted Waters is a co-production of the Quartier des Spectacles Partnership (Canada) with MuseumsQuartier Wien (Austria) and the LAC Lugano Arte e Cultura (Switzerland) and is distributed by QDSinternational.

Alexandre Ayer / @DiversityPics for the Garment District Alliance

The installation is part of Garment District Art on the Plazas, a year-round public art program made possible through the NYC Department of Transportation’s Art Program (DOT Art).

Alexandre Ayer / @DiversityPics for the Garment District Alliance

Visitors are encouraged to share their experiences with Echoes – A Voice from Uncharted Waters on social media by following and tagging @GarmentDistrictNYC and @qdsinternational on Instagram,@TheGarmentDistrictNYC and @quartierdesspectaclesinternational on Facebook, and @GarmentDstrctNY on Twitter.

Alexandre Ayer / @DiversityPics for the Garment District Alliance

The Garment District Alliance is a not-for-profit corporation established in 1993 to improve the quality of life and economic vitality of Manhattan’s Garment District. Through programs in the areas of streetscape improvements, sanitation and public safety, marketing and promotions, economic development, and community service, the Garment District Alliance supports the neighborhood’s transformation into a modern, 24/7 destination for dining, nightlife, hotels and unique office space.  For more information on the Garment District Alliance’s many art initiatives and plaza programming