ARTECHOUSE, a pioneer in innovative, experiential art and the leading contemporary art space dedicated exclusively to technology-based art, is pleased to announce Beyond the Light. Developed in collaboration with NASA, this visionary and awe-inspiring exhibition is a unique artistic expression of NASA’s scientific discoveries, including newly analyzed galactical data captured by the James Webb Space Telescope, that offers audiences the opportunity to explore the universe through the innovative use of technology-driven art. Beyond the Light will open to the public on June 1, 2023, at ARTECHOUSE NYC, before traveling to Washington, D.C., in the fall.
On Wednesday, July 12, ARTECHOUSE NYC will celebrate the one-year anniversary of the first James Webb Space Telescope (JWST) full-color image release by offering complimentary admission to its current exhibition, Beyond the Light.
The exhibition leverages the latest audio-visual technology and bespoke software to reimagine NASA’s scientific processes and discoveries. Throughout the exhibition’s development, ARTECHOUSE Studio worked with NASA’s Goddard Space Flight Center, the James Webb Space Telescope Mission team at the Space Telescope Science Institute (STScI), andJohns Hopkins University’s William H. Miller III Department of Physics & Astronomy. ARTECHOUSE participated in ongoing working sessions with NASA’s team of leading experts, including astrophysicists, heliophysicists, and NASA’s Scientific Visualization Studio.
“We are thrilled to collaborate with NASA to bring the universe closer to our visitors and inspire them through Beyond the Light,” said Sandro Kereselidze, ARTECHOUSE Co-Founder and Chief Creative Officer. “We believe that art, science, and technology can come together to offer a fascinating experience, and this exhibition is a perfect example of the convergence of these worlds. Conceptualized through many in-person and virtual sessions with NASA’s team of scientists and specialists, this exhibition takes science and data that already exists and brings it to life artistically in a way that’s never been done before.”
Beyond the Light is a new vision for experiencing the cosmos through the timeless story of light. ARTECHOUSE Studio delved into the vast database researched and produced by NASA to bring what is often invisible to our naked eyes about our universe into the highest resolution possible. Spotlighting James Webb Space Telescope’s perspective-bending discoveries of our early galaxies, the exhibition explores light as the throughline that connects history, science, engineering, technology, and the astonishing discoveries driving the evolution of human exploration.
The exhibition merges scientific and artistic storytelling, anchoring on a 25-minute cinematic journey through a captivating audio-visual interpretation of how we have experienced light over time, presented in today’s highest-resolution projection technology to deliver a feast for the senses. With the exquisite universe as its backdrop, Beyond the Light highlights the importance of light in our pursuit of knowledge and the evolution of technology that allows us to discover beyond our known experiences. Through art, visitors will be able to uncover an interwoven connection of disciplines used to explore our galaxy and beyond. Educational and interactive, the exhibition ignites imagination beyond what is visible and is suitable for all ages.
The title piece is accompanied by six supporting installations that explore our immediate solar system through carefully curated stories and an artistic lens. Covering the moon, heliophysics, Mars rover, climate science, biosphere, and NASA Spinoffs, these present NASA’s science in reimagined forms. They offer visitors an opportunity to discover the impact that a Carrington Event would have on our society, make music with an instrument made from elements of the periodic table, explore Mars rovers’ dreams created through AI, and learn about NASA Spinoffs, which highlight NASA’s aerospace engineering developments that are also solving problems for the everyday citizen (pacemakers, CAT scans, CO2 detectors and more).
“Beyond the Light is equal parts knowledge and imagination, aiming to create an audio-visual experience that bypasses verbalized storytelling, making a lasting impression at the visceral level,” said Riki Kim, ARTECHOUSE’s Executive Creative Director. “Our goal is to catalyze the audience’s imagination and inspire them with the possibilities of ‘the beyond.’”
Merging ARTECHOUSE’s unique genre-bending approach to expressing ideas and NASA’s extensive catalog of data and frontier-pushing discoveries, Beyond the Light continues the Studio’s work of creating a vital link between science and imagination, reinventing how audiences experience knowledge. The exhibition is the latest in a series of projects working with industry leaders such as the Society for Neuroscience, Pantone Color Institute, Nobel Prize Museum, and others for which ARTECHOUSE Studio has brought its expertise to realize complex and multifaceted presentations.
The exhibition will premiere at ARTECHOUSE NYC, located in a 100-year-old boiler room beneath the iconic Chelsea Market at 439 W 15th Street in New York City. The intimate digital art space utilizes the largest seamless megapixel count projections of any cultural institution and integrates Hyperreal Sound technology, offering visitors and artists alike the most technologically advanced and unique art platform in the world.
An industry leader in the field of digital and experiential art, ARTECHOUSE expands the possibilities of art and how we experience it through cutting-edge technology-driven exhibitions and experiences. ARTECHOUSE connects progressive ideas, artists, and audiences to stimulate innovation and creativity at the intersection of art, science, and technology. What started as the nation’s first digital art space is now a home, online and off, for technology-driven art innovation, with a mission to empower and fund the creation of new, experiential, and exploratory art forms that make an impact.
ARTECHOUSE Studio is an interdisciplinary team of designers, architects, producers, and storytellers working together to turn ideas and concepts into cutting-edge, technology-driven experiences.