Time Square ads are taking a pause for new public art featuring more than twenty artists in bright, bold animated artworks at the top of the newly redeveloped One Times Square.
The building, also known as 1475 Broadway, was designed by Cyrus L.W. Eidlitz, and was originally built to serve as the headquarters of The New York Times in 1904. Eight years later, the paper moved, but the building was a Times Square focal point, known for the annual New Year’s Eve ball drop.
One Times Square unveiled a multimillion dollar project which includes 350-foot-tall digital signage on the building’s north facade ~ one of the largest electronic displays in the area ~ and the site of the new digital art installation, META-Morphosis. This giant canvas will be used to show artworks by emerging and established digital artists, sequenced in loops as part of broader color stories, celebrating spring awakening and transformation ~ loosely themed around several milestones, including Mother’s Day and Graduation.
Participating artists include Vincent Houze ~ 404.zero (Aleksandr Letsius and Kristina Karpysheva) ~ Frank Guzzone ~ Simon Alexander-Adams (Polyhop) ~ Clara Luzian (Render Fruit) ~ Sam Cannon ~ Hayden Zezula (Zolloc) ~ Zach Lieberman ~ Oleg Pashkovsky ~ Marcus Chaloner ~ Marpi ~Zhestkov Studio ~ Rek0de ~ Kidmograph ~ Totis Raphael ~ Arben Vllasaliu ~ Maya Man ~ David Braun
The animated art installation, META-Morphosis, curated by Decode Experiential, and hosted by Jamestown, the owner of One Times Square, will run throughout the month of May.
The activation is a preview of the building’s new digital signage set to fully launch at One Times Square in June, 2019 that will include 32,000 square feet of new signage in total, according to Crain’s New York.
While you’re there, Check out NYCxDesign from May 10-22, with the solstreet solar bench in Times Square during Design week.
NYCxDesign Week + more in GothamToGo during the month of May.