Popping Up on Madison Avenue, Jaeger-LeCoultre ~ The Reverso 1931 Cafe’




The Riverso 1931 Cafe’. Image via Jaeger-LeCoultre

Highlighting its most popular watch, Jaeger-LeCoultre  opened The Reverso 1931 Cafe‘, just a block away from its boutique at 701 Madison Avenue.

The pop-up cafe’ will open at various locations around the world, beginning here in NYC at 729 Madison Avenue on November 2nd, in a space that will include an exhibition of historical and new products.

Image via Jaeger-LeCoultre

Cakes and pastries created by French chef Nina Métayer will be served in an Art Deco setting that pays tribute to Jaeger-LeCoultre’s iconic Reverso watch. The menu, paying tribute to Switzerland’s Vallée de Joux, the home of Jaeger-LeCoultre, will consist of flavors from that region.

In addition to the Art Deco surroundings, a new 1931 Alphabet has been introduced by Brooklyn-based lettering artist Alex Trochut ~ an exclusive for Jaeger-LeCoultre.

Image via Jaeger-LeCoultre

The Reverso 1931 Cafe’ will be open from November 2 ~ 22 at 729 Madison Avenue (Corner of 64th Street), NYC. Hours: Weekdays from 9am to 5pm, Saturday 10am to 4pm and on Sunday from 11am to 3pm.

Join ‘Watch Collecting Lifestyle‘ at the Opening of Jaeger-LeCoultre Reverso 1931 Cafe’ in NYC on November 2, 2022.

While you’re on Madison Avenue, stroll down to 60th Street and visit Luis Vuitton’s 200 Trunks, 200 Visionaries at 660 Madison Avenue, on view through December 31, 2022.