Hudson Square Properties, a joint venture of Trinity Church Wall Street, Norges Bank Investment Management, and Hines, today announced the completion of a portfolio-wide initiative in which volunteers painted an 11,000-square-foot mural in Hudson Square in partnership with Publicolor, UPS, and the Hudson Square BID. One of the largest outdoor murals in New York City, ”Fractured Spectrum: Colors in Motion” encompasses 34 loading dock gates, transforming the previously muted Greenwich Street corridor from West Houston to Spring Street into a unique, engaging, and colorful art installation spanning four city blocks.
To paint the mural, Hudson Square Properties enlisted over 300 volunteers from Hines, Hudson Square Properties, and their tenants throughout the portfolio to collaborate with Publicolor, whose mission is to engage New York City students across all five boroughs at risk of dropping out and provide them with programs and resources for academic and career success. Transforming this public space in Hudson Square not only provided students with a hands-on, collaborative, experiential learning project, but also essential engagement and empowerment.
“This has been a community-wide placemaking effort in partnership with our tenants, Publicolor, UPS, and the Hudson Square BID,” said Chris Roth, Managing Director at Hines. “We couldn’t be more proud of the over 300 volunteers that came out to help transform the Greenwich Street corridor.”
“We are honored to be part of this exciting project with Hudson Square Properties, UPS, and the Hudson Square BID using the power of color to transform a rather dreary cityscape into one that’s warm and visually stimulating,” said Ruth Lande Shuman, Founder of Publicolor. “Our students’ participation gave them an opportunity to hone strong and transferable work habits while developing a sense of pride from giving back to their city.”
The mural, which starts at 522 Greenwich, comes as part of Hudson Square Properties’ larger vision to transform Hudson Square into a vibrant, welcoming and collaborative art destination. With plans to continue introducing new installations, partnering with a diverse range of artists, and engaging the community, Hudson Square Properties hopes to foster a dynamic hub of beauty, art, and connectivity.