A mesmerizing 3D digital ‘media execution’ arrived in Times Square via Silvercast Media. This spectacular 30,000 square-foot screen, known as The Big Kahuna, will exhibit ‘Whale’, a realistic ocean environment occupied by a massive blue whale moving freely among the waves.
SILVERCAST partnered with Seoul-based digital design company d’strict to showcase WHALE to the public. The creator of WHALE is a’strict, a media artist unit formed by d’strict. With a heightened commitment to the social functions of art, a’strict designed the project with the objective of creating spaces for rest and relaxation for a wide global audience.
Gary Grossman, Co-Founder of SILVERCAST Media, said, “We are thrilled to partner with d’strict in bringing this 3D public art creation to the world’s largest stage, Times Square. New York is thriving and we want to play a small role in encouraging New Yorkers, and those visiting, to enjoy the excitement and feel of being out on the streets of NYC.”
Sean Lee, CEO of d’strict, said, “We’re in July when summer is at its peak. I hope that people will be able to blow away the heat for a while through the surreal movement of whales made of water and huge waves in Times Square, the heart of New York. Also, I’d like to thank SILVERCAST for planning this meaningful project together and for their consideration while producing the work.”
About SILVERCAST Media: SILVERCAST Media is an NYC-based media company specializing in outdoor advertising in the form of premier digital and static oversized billboard spectaculars. Founded in 2016, SILVERCAST Media continues its growth with a focus on high-profile outdoor media assets in the United States.
Whale will be on view from July 16 through July 26, 2021, and can be seen for 60 seconds every half-hour starting at Noon each day, and ending at Midnight. The Big Kahuna is located on Broadway between 45th and 46th Streets, in Times Square.