On Monday, March 27, 2023, The Apollo’s Board Chair Charles E. Phillips announced that the 99-seat theater in The Apollo’s new Victoria Theater—which marks the first major expansion in the organization’s history—will be named after its current President & CEO Jonelle Procope in honor of her two decades as leader of the iconic cultural and civic non-profit dedicated to providing a platform for Black creativity. The new, 25,000-square-foot facility is under renovation and will open later this year, adding two additional stages that will be operated by The Apollo and will welcome in artists, audiences, other cultural and civic organizations and creators, and students. The surprise announcement took place at a celebration in honor of Ms. Procope at the Ford Foundation following her announcement at the end of 2022 that she will step down as President later this year.
Jonelle Procope, President and CEO of the Apollo, announced today that after two decades of leading the iconic cultural and civic non-profit dedicated to providing a platform for Black creativity, she will step down on June 30, 2023. Ms. Procope’s leadership, first as a member of the board and then as president and CEO, has transformed a venue that was in disrepair into an internationally recognized cultural institution, expanding it into the largest African American performing arts presenting organization with one of the most diverse boards and audiences in the country. Throughout her tenure, the Apollo has also served as an anchor for the revitalization of legendary 125th Street in Harlem and as a center for community and national discourse.