Preservationists familiar with the building recognized it right away as the original home of the historic Julien Binford murals located at 101 West 14th Street. They were alerted to the murals by Andrew Cronson, who spotted the murals, but also noticed a demolition notice on the door. The murals at the 14th street location appeared to still be intact. The building, a shuttered HSBC bank branch, was built in 1952, designed by Halsey, McCormack & Helmer. The website nysonglines states that the Binford murals at that location were painted in 1954, and could gloriously be seen from the street.
Cronson’s alert took place in 2017, setting in motion a plethora of efforts by the non-profit organization Save Chelsea, the primary historic preservation advocate in that area. Council Member Corey Johnson’s office was also onboard, as was Jamestown, and soon after, a newcomer to the area ~ Google.