Since 1986, the Madison Avenue Business Improvement District (B.I.D.) has chosen to celebrate the holidays by presenting Miracle on Madison Avenue. A cherished New York holiday shopping tradition, the 35th Annual Miracle on Madison Avenue will be held this year on Saturday, December 4.
“Thirty-five years ago, two Madison Avenue shop owners organized their neighbors for the first Miracle on Madison Avenue as a coordinated way for Madison Avenue stores and shoppers to give to New York City children in need,” said Matthew Bauer, President of the Madison Avenue B.I.D. “The longevity and continued enthusiasm for this event is testament to the commitment of Madison Avenue to making the holiday season brighter for NYC kids. In this difficult year, we ask shoppers to make their holiday purchases count for so much more, and support the pediatric programs of The Society of MSK simply by buying their gifts on Madison Avenue on December 4.”