From May 1st to 31st, the avenue will be transformed into an enchanting floral universe created by French illustrator Charlotte Gastaut, with ten colorful sculptures complimented by live flowers, spanning from 50th to 59th street.
For the third consecutive year, Fifth Avenue Blooms™ returns for a month-long celebration of Spring and the season of milestones on the Avenue.
What began in May 2021 as a gift to New York City, has now become an annual, time-honored custom from the Association designed to create positive memories and experiences on Fifth Avenue.
Throughout the month, locals and guests from all over the world descend upon Fifth Avenue to enjoy unique offerings and programming from our best-in-class stores, hotels, restaurants, and cultural institutions.
This year, Fifth Avenue sidewalks will be in bloom with exquisite floral installations imagined by Van Cleef and Arpels artist Charlotte Gastout.
Arches, benches and other live potted flowers will take over the street, turning the avenue into an enchanting garden. To take a moment of respite and enjoy the scenery, visitors are invited to step into the artist’s illustrations.
Wildflowers, charming birds in flight and other natural elements are displayed in her signature motif. On weekends, live performances and children’s activities will be displayed along the avenue.
To bring her colorful storybook to life, Gastaut was inspired by the lightness and warm breeze of the spring season. The colors of the natural world are the primary palette for the installations, evoking the freshness of early spring and cherry blossoms: vibrant greens and pinks, gradually opening up to encompass the full palette of the rainbow.
The Maison first collaborated with the illustrator in 2018 for the creation of visuals, which accompanied the Quatre contes de Grimm High Jewelry collection. Five years later, the Charlotte Gastaut’s illustrations adorn the New York flagship boutique and the sidewalk of the Fifth Avenue, allowing the vistitors to enter her blooming universe.
About the artist ~ Charlotte Gastaut born in Marseille, studied at the Penninghen school in Paris, she is an illustrator and author of  numerous picture books, novels and non-fiction titles.
Fifth Avenue Bloom Imagined by Van Cleef & Arpels and artist Charlotte Gastaut will be on view from May 1st through May 31st, 2023 along Fifth Avenue from 50th to 59th Street, NYC.
Follow the artist on Instagram.