Since 1986, the Madison Avenue Business Improvement District (B.I.D.) has chosen to celebrate the holidays by presenting Miracle on Madison Avenue. A cherished New York holiday shopping tradition, the 35th Annual Miracle on Madison Avenue will be held this year on Saturday, December 4.
“Thirty-five years ago, two Madison Avenue shop owners organized their neighbors for the first Miracle on Madison Avenue as a coordinated way for Madison Avenue stores and shoppers to give to New York City children in need,” said Matthew Bauer, President of the Madison Avenue B.I.D. “The longevity and continued enthusiasm for this event is testament to the commitment of Madison Avenue to making the holiday season brighter for NYC kids. In this difficult year, we ask shoppers to make their holiday purchases count for so much more, and support the pediatric programs of The Society of MSK simply by buying their gifts on Madison Avenue on December 4.”
For the last 10 years, the philanthropic shopping event has benefited the pediatric initiatives of The Society of Memorial Sloan Kettering (MSK). This year a roster of 60 retailers and businesses will donate 20% of sales (up to $15,000 per store) on this heart-warming shopping day. As a special accommodation this year, customers unable to shop in-person on December 4, but still wanting to make their holiday shopping to count for so much more, may call or email the “Miracle Personal Shopper” at each participating business. The Miracle on Madison Avenue events are organized by the Madison Avenue B.I.D.
To make this fun for the family and shoppers, the theme this year celebrates 1986 – the year of the first Miracle on Madison Avenue 35 years ago. There will be window viewing on the street of 1986 movies. The Broadway Carolers will entertain with holiday songs. Six-foot high balloon towers will mark the Miracle on Madison Avenue stores, along with holiday windows, in-store programming and gifts galore.
The 35th Annual Miracle on Madison Avenue ~ a NYC charity holiday shopping event will take place on December 4th from 10am to 5pm on Madison Avenue between 57th and 86th Streets.